Duration 12:45
Dive into the fundamentals of SaaS (Software as a Service) and unlock the secrets to thriving in the subscription economy. In this insightful module, industry expert Antti Pietilä guides you through the intricate landscape of SaaS — a leader in the subscription industry. Discover how theories, practices, and systems developed for SaaS are revolutionizing the broader subscription market.
Understanding SaaS requires a deep dive into its unique characteristics, including significant upfront investments and a long revenue runway. Learn how to harness the power of recurring revenues that compound over time and strategically navigate international markets, as SaaS businesses are typically "born global".
This module also introduces key performance indicators essential for monitoring your business trajectory. Grasp the significance of ARR (Annual Recurring Revenue), MRR (Monthly Recurring Revenue), and the critical insights provided by churn metrics. Explore concepts like negative churn and its impact on sustainable growth, alongside customer acquisition cost (CAC) and customer lifetime value (CLV).
Antti Pietilä will equip you with knowledge on funding dynamics and financial strategies, including understanding burn rate, run rate, and runway. Delve into concepts like product-market fit and minimum viable product (MVP) — critical elements that guide startups in aligning products with market demands.
Prepare to navigate the complexities of SaaS and subscription business with confidence, informed by industry-leading expertise that will set you on a path to success. Welcome to the next stage of your entrepreneurial journey!
